I'm a content whiz, specializing in strategy and development with experience crafting compelling stories and experiences for industry leaders like Meta and Xbox. I'm all about creating content that hooks audiences, sparks engagement, and drives brand value. I do best in collaborative environments, working closely with cross-functional teams to develop innovative content strategies that align with the company's vision and objectives.
You can check out some content examples below.
Meta Open Source Software Examples
"Animated Drawings" is a Meta open-source project aimed at helping creators and developers easily create their own drawing-to-animation experiences or products.
The Meta Open Source Software team received news of the product and saw hype from leadership, so we decided to not only post a blog but also work with a developer advocate on the team (Sean Keegan) to release a 5-minute video tutorial. I was assigned project management tasks to ensure the video went out the door in less than a week. I was also able to experiment with the tool myself and used that knowledge to craft copy to support the announcement across Meta social channels.
The video ended up being the 3rd most organically engaged post in Meta Open Source history and went on to be featured in major tech publications such as Engadget, Business Today, and Interesting Engineering.
Animated Drawings
I had an idea to do a recurring feature to showcase lesser known dev tools, with the ultimate goal of increasing awareness around the open source tools Meta has to offer. Worked with the Meta Open Source marketing team to create and schedule weekly opportunities. We used this opportunity to also feature and promote past blogs and videos Developer Advocates on the team had worked on, giving them extra visibility.
Meet the Dev Tools
Buck2, a Meta Open Source tool, is an extensible and performant build system designed to make your build experience faster and more efficient. This was the release of the new version of the original “Buck” tool and the Meta Open Source marketing team was assigned with marketing/announcing the release. Alongside the other copywriters, and graphic designer, I was able to assist with writing social copy to hype the release. Overall we saw great reception to the announce and the Reddit AMA we also helped host.
Buck2 Announce and Release
Xbox and Xbox Game Pass Examples
While working as a community and project manager for Xbox and Xbox Game Pass, I was able to hone my gaming knowledge to craft compelling copy, strategize campaigns around game launches, and interact with other gamers, influencers, and brands.
Xbox Game Pass Video Montages
Worked with COLOR agency to come up with concepts for fun and unique video game montages featuring Xbox Game Pass titles in the library. I’m especially proud of the XGP Foundation video, where we parodied the top-secret SCP Foundation.
